Role of Tourism Industry

The tourism industry as a whole is a dynamic and growing one. This is because more and more people are seeing the advantage of going on a trip for recreational, leisure, or business purposes. By definition, a tourist is one who travels to and stays at locations besides their usual environment longer than 24 hours but shorter than one consecutive year.

Enormous amounts of revenues are derived from tourism. In fact, many local governments and companies depend on the industry to survive. The entire local community enjoy financial benefits with the increasing number of people hauled by tourism. With the expansion of the industry comes the rise of employment opportunities chiefly because tourism is largely service-oriented. The numerous service sectors tapping the developments in tourism include transportation like airlines and taxis, as well as hospitality like hotels and restaurants.

As for tourism in the Philippines, the country has successfully exceeded its target tourist arrivals in 2009, according to a report by Euro monitor International. The country’s tourism department has since initiated country-specific promotions to attract tourists. Due to a stable economic and political environment, the Philippines is now a famous tropical destination. To further advance Philippine tourism, infrastructure developments were increased and transportation costs were lowered, among other things.

The Philippines is seen as the next destination for health and wellness. The country is banking on its world-class medical professionals and facilities, as well as highly affordable medical services to take advantage of the growing health and wellness market. For instance, spas in the country are quite numerous. Additionally, the local version of massage known as “hilot” is now being developed and marketed as a universally accepted therapeutic practice.